Giving thanks for a positive customer experience for Thanksgiving this year.

6 Reasons Your Customers Should Be Thankful This Thanksgiving

As we enter another season of giving thanks, let’s take a moment and appreciate the good things in life. Thanksgiving in the United States is a time to acknowledge what we are thankful for, and hopefully your customers are thankful

a chalkboard with mathematical calculations

Customer Experience Metrics: The Top 5 Ranked

If you want to convince the C-Suite to invest in customer experience, you need to know your customer experience metrics. But not all metrics are created equal, so focus on the ones that executives will care most about. When you

Person using credit card at computer

Get Out of Your Customer’s Way!

We cause customer frustrations when we set them up for failure. Are you creating obstacles rather than ease in your customer journey?

employees view data and analytics on a computer screen

How Data and Analytics Inform Customer Experience

You may think numbers are boring, but what if they are the crucial element you’re missing in your customer experience strategy?

The birthday dessert at Fleming's Steakhouse features a box of chocolates and a sparkler

Why A Sparkler Beats A Candle Every Time

What could happen if you paid attention to details – like your customer’s birthday – and you created an unforgettable experience that sets you apart from the competition?

Ann Handley

How Listening To Your Customers Can Help You Create Great Content

The question I get the most often when I walk off a physical stage, it’s always somebody from a B2B company. They’d come up to me and they’d say, “Oh great presentation. I was really inspired. Does what you talk about apply to B2B companies?” And I kind of perfected this. With a very straight face I would say, “Well, that depends. Are you marketing to human beings?” And then they’d be like, “Well, yeah.” Then customer experience applies to you because the people that are buying your product are people. They’re consumers and you’re not selling to a building or to an entity.