Are you finding it harder and harder each year to meet sales or revenue goals?
Are you stuck trying to compete on price or product?

Are you frustrated because leadership isn’t paying attention?
I’ve been there.

As a marketing and customer experience leader at Discover, Humana, McDonald’s and a late-stage startup, I saw those same issues first-hand. But I learned how to be successful in all of those roles by focusing on the one thing that matters most — the customer. Without customers, there is no business; but with happy customers, the business thrives because people stay longer, spend more, and tell their friends and colleagues.

What’s my secret?

I found simple, practical, and inexpensive ways to improve the customer experience, and then I watched as customer satisfaction scores vastly improved and brand sentiment on social media became more positive. At Discover, we even won the coveted J.D. Power Award for Customer Satisfaction for the very first time under my digital leadership. In short, I became The Experience Maker™ at my company.

Now it’s your turn.

The good news is that since I’ve been in the trenches (with the battle scars to prove it!) I can save you loads of time and frustration by teaching you how to become The Experience Maker™ at your company.

Remarkable results in just 6 weeks.
6 On-Demand Classes
6 Live Mastermind Sessions

$6000 Value

The Experience Maker™ is the only program of its kind to deliver the CX knowledge needed to transform any company into a customer-centric powerhouse full of raving fans.

How It Works:

Each Tuesday for six weeks, you’ll get a link to an online class you can watch at your convenience. Your homework is to think about how to apply that lesson to your own organization. Then on the following Monday, you’ll participate in a live mastermind session with Dan and other CX professionals to discuss and refine your ideas.

You’ll learn how to apply my proprietary method at your company.

Combining more than 20 years in marketing and customer experience with dozens of interviews with leading companies, I have compiled the best practices from the world’s best companies into a system called WISER that is easy to learn and easy to implement. Each class will cover a different letter of the WISER acronym.

You’ll learn how to:

  • Transform your organization’s brand voice to be Witty and memorable.
  • Create an Immersive customer journey.
  • Add social elements to experiences to make them easily Shareable.
  • Re-think ordinary experiences and elevate them to Extraordinary.
  • Become more Responsive to your customers.
  • Plus: Best practices for listening to customers and becoming a social care leader.

You’ll interact with other CX leaders facing the same challenges.

After each class, you’ll participate in a live mastermind with Dan and other CX professionals to discuss how to apply that week’s learnings specifically to your business.

The exclusive Mastermind group lets you network with other CX leaders and get immediate feedback on your ideas for improving the experience at your company. It’s like having your own personal consulting firm anytime you need it!

1-Hour “Ask Me Anything” Call with
your leadership team.

$750 Value

Autographed Copies of Both of Dan's Books

$50 Value

Full-Year Access to Dan’s Private CX Mastermind Facebook Group

$240 Value

Money Back Guarantee!

With a 14-day satisfaction guarantee, there is no risk! Just participate in the program by attending the sessions and doing the work. If you aren’t happy, you don’t pay.

Stop waiting for things to improve on their own. We both know that is unlikely to happen. This is the catalyst you’ve been looking for to take your company’s customer experience to the next level. Start keeping more of your loyal customers so you can stop selling!

Discounts are available for teams of 10 or more. 

Get a $7040 total value for just $2495!