Insights to Take Your Customer Experience toThe Next Level

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Digital Experience

Customer Experience
For years, customer experience leaders have been chasing speed. Faster websites, faster apps, faster response times and faster resolution. The assumption has been simple: if we can make experiences faster,…

Tom Martin

5 min read

Customer Experience
Last month, I had a conversation that stopped me in my tracks. A subscription business CEO told me, “We spend millions perfecting our onboarding experience, but when a customer’s payment…

Jeremy Burke

5 min read

Customer Experience
Self-service kiosks are proliferating at fast-food establishments, replacing the traditional human-centered ordering process with interactive, cashier-less touchscreens. You browse the menu, press the screen, and take your seat. It’s a far…

Dan Gingiss

5 min read

Customer Experience
AI and customer experience are already working hand-in-hand, and there's plenty more to come. In a world marked by vast uncertainties, one thing appears certain: artificial intelligence (AI) is destined…

Dan Gingiss

7 min read

Customer Experience
Fraud prevention and data security are of critical importance to both companies and customers, meaning they play a big role in the customer experience. And since a key factor in…

Dan Gingiss

7 min read

Customer Experience
Companies are collecting more data than ever on their customers. But what’s the point of collecting all that data if they aren’t going to use it to improve the customer…

Dan Gingiss

5 min read

Customer Experience
Not so long ago, customer experience in the media industry was not a thing for many who wrote, edited, and broadcast the news. Newspapers published big stories, important tales on…

Dan Gingiss

5 min read

Digital Experience
Believe it or not, the single most important factor in gaining customer loyalty is reducing customer effort, according to the Harvard Business Review. Yet so many experiences remain so complicated.…

Dan Gingiss

6 min read

Customer Experience
Back in the day, before anyone knew the term “omnichannel customer experience,” when you wanted to check your bank account balance, you had to … go to the bank. Or…

Dan Gingiss

5 min read

Digital Experience
Chances are if you've been on the Internet long enough, you've encountered a dreaded "404" error page. Also known as a "404 Page Not Found," this error happens when you enter…

Dan Gingiss

5 min read

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