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Customer Experience

Omnichannel Customer Experience: It’s Here, and It Works

Back in the day, before anyone knew the term “omnichannel customer experience,” when you wanted to check your bank account […]

Digital Experience

Why a ‘404 Error Page’ is an Opportunity for an Experience

Chances are if you’ve been on the Internet long enough, you’ve encountered a dreaded “404” error page. Also known as a […]

Digital Experience

Your Website’s Search Bar: What Are People Searching For?

Welcome to CX Weekly, where Dan Gingiss shares customer experience tips! Watch the video by clicking above, or read the transcript […]

Digital Experience

How to Tackle Personalization in Digital and Non-Digital Channels

I recently sat down with Amber Armstrong — CMO at LivePerson — to discuss how her company is tackling personalization […]

Digital Experience

How Easter Eggs Play A Role In Customer Experience

You don’t need to be in the movie, video game, or software industry to employ Easter eggs. Fun little surprises can be hidden anywhere in your customer experience too.

Digital Experience

How Discover Card Uses Voice Of The Customer To Improve Digital Experience

At Discover, we celebrated the high “bounce rate” on our website because we knew the change had delivered exactly what customers wanted. They were immediately logging out because they had found what they were looking for almost immediately.

The Experience Maker™

Customer experience content for forward-thinking businesses

Actionable tips, valuable content and exclusive insights on how companies are creating remarkable experiences to stand out from the crowd.