If customer experience can be defined as how customers feel about every single interaction they have with a company, then what is customer success? Business-to-business (B2B) companies often have “customer success” departments, but these are only part of the customer
Guest Post by Howie Bick Customer experience is an important topic for businesses in all industries. The experience that your prospects and customers have has a major impact on whether they become paying customers, look for other alternatives, or become
So much of marketing today is hit or miss. Imagine an archery target with tons of holes all over the surface along each of the rings. A few hit the bullseye, but most don’t. This is often the “going viral”
Guest Post by Podium Customer retention is the lifeblood of local business. Nearly 65% of a company’s business comes from repeat customers. And a 5% increase in customer retention can boost profits by 25% to 95%. Customer retention allows businesses
Image by Paul Brennan from Pixabay Guest post by Shrushti Shah Most companies offer some kind of user onboarding to immediately improve customer satisfaction, whether in the form of printed instructions, in-app video tutorials, or extensive training programs designed to
Both customer service and customer experience are talked about often, but what is customer service experience? Chris Zane, founder and CEO of Zane’s Cycles, said in 2011 that “customer service starts when the customer experience fails.” How right he is!