Once you’ve hired the right people to be the face of your social care program, it’s time to train them. This may overlap with existing customer service training in your organization, but there will need to be some added elements that are specific to social care.
Recently, Twitter announced several changes to how it calculates the number of characters in a tweet. Marketers rejoiced because they […]
No social care program can be successful without the right people interacting with your customers and prospects. The hiring of the front-line social care staff should be thoughtful, strategic, and intentional, as it will set up the rest of the program to be able to scale in the future.
Although it is, at its essence, a marketing conference, the annual Social Media Marketing World gathering in San Diego is […]
While focusing on the online customer experience is critical because so many customers choose to engage with companies online, it […]