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Customer Experience
Guest post by Hardik Oza Customer churn is a cost of doing business, and in the world of software as […]
Customer Experience
I might as well have just taken a selfie of me in the same pose as the man above as […]
General Business
Whether it’s bank interest rates, credit card rewards programs, sales tax or retail discounts, consumers are bombarded with numbers and math every day. Math, like politics, always seems to divide people (pun intended). Ask someone if they like math, and it’s usually either a confident yes or a strong no. In many consumer focus groups, the line “I hate math” is commonplace…
Customer Experience
Former Chicago Cubs manager Joe Maddon became a beloved figure in the city of Chicago, and his frequent quips – […]
Customer Experience
This is a tale of two sales. Both are for big-ticket items, and both occurred after much research and comparison shopping. In one, the buyer has become a lifelong brand advocate; in the other, he has buyer’s remorse. What happened?…
Customer Experience
Rewards programs can be lucrative for loyal customers, but when companies add lots of rules and restrictions to a loyalty program, it can actually have the opposite effect. Customers are very perceptive, and they understand when something is a value and something is not. One example of this is when rewards expire.
Dan Gingiss is a customer experience keynote speaker who helps unlock your team’s potential by fostering a culture of remarkable experiences.