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Customer Experience

Former Cubs Manager Joe Maddon’s Advice for Baseball and Business

Former Chicago Cubs manager Joe Maddon became a beloved figure in the city of Chicago, and his frequent quips – […]

Customer Experience

Why Subjective Marketing Can Lead To Poor Customer Experience

Marketing is becoming a data-driven discipline and with good reason. But many companies are lagging behind this trend, putting performance and ROI at risk. It used to be that marketing was looked at as a “soft skill,” whereas the finance people were the real quantitative minds […]

Customer Experience

Introducing Most Inspirational Show About Customer Experience

We spend so much time beating up on companies and business. It’s #fail this and #fail that.
But it doesn’t have to be that way. And now, there’s the PERFECT antidote. THE Experience This! SHOW.

Customer Experience

Social Media’s Impact on Customer Experience

Social media is increasingly becoming a larger piece of the Customer Experience (CX) puzzle, meaning that a brand’s actions on […]

Customer Experience

Why Two High-Ticket Sales Resulted In Two Very Different Experiences

This is a tale of two sales. Both are for big-ticket items, and both occurred after much research and comparison shopping. In one, the buyer has become a lifelong brand advocate; in the other, he has buyer’s remorse. What happened?…

Customer Experience

Viewing the Customer Experience Through Your Customers’ Eyes

There are many definitions of customer experience, but I have settled on this one: Customer Experience is how customers feel about every single interaction with a brand. What can we glean from this definition? How customers feel is an important piece of the puzzle, because not everyone feels the same way about the same thing…

The Experience Maker™

Customer experience content for forward-thinking businesses

Actionable tips, valuable content and exclusive insights on how companies are creating remarkable experiences to stand out from the crowd.