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Customer Experience

The Savannah Bananas Baseball Team Has Hit It Big With ‘Fans First’

The Savannah Bananas are an independent baseball team in a summer college league—a level or two below in quality of […]

Customer Experience

How You Communicate With Customers Matters

Is it better to overcommunicate or under-communicate with customers? With marketing, less can sometimes be more. But when it comes to customer service and customer experience issues, overcommunicating is almost always better.

Digital Experience

How to Tackle Personalization in Digital and Non-Digital Channels

I recently sat down with Amber Armstrong — CMO at LivePerson — to discuss how her company is tackling personalization […]

Digital Experience

How Easter Eggs Play A Role In Customer Experience

You don’t need to be in the movie, video game, or software industry to employ Easter eggs. Fun little surprises can be hidden anywhere in your customer experience too.

Customer Experience

Does Your Company Need A Chief Experience Officer?

A growing number of companies are installing a chief experience officer (CXO) into the C-suite, with responsibility for every facet […]

Customer Experience

The ‘Last Mile’ in Retail is Often the Most Important

Product delivery, also known as the “last mile” in retail, is often the most complex part of the transaction because […]

The Experience Maker™

Customer experience content for forward-thinking businesses

Actionable tips, valuable content and exclusive insights on how companies are creating remarkable experiences to stand out from the crowd.