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Customer Service

How to Create a Social Customer Care Philosophy

Creating a Social Customer Care Philosophy is the first step to “Winning at Social Customer Care,” as outlined in my […]

Customer Service

28 Experts Predict the Future of Social Customer Care

Social media is the first marketing channel where customers can actually talk back. This is a new concept for traditional […]

Customer Service

Study: Customer Service on Twitter Increases Revenue and Satisfaction

Twitter has once again proven that customer service is the new marketing. Following up on last year’s groundbreaking study which […]

Customer Service

Social Media Marketing World: Highlights from the New Customer Service Track

For the first time in its now four-year history, Social Media Marketing World introduced an entire track at its popular […]

Customer Experience

Social Media’s Impact on Customer Experience

Social media is increasingly becoming a larger piece of the Customer Experience (CX) puzzle, meaning that a brand’s actions on […]

Customer Experience

Why Two High-Ticket Sales Resulted In Two Very Different Experiences

This is a tale of two sales. Both are for big-ticket items, and both occurred after much research and comparison shopping. In one, the buyer has become a lifelong brand advocate; in the other, he has buyer’s remorse. What happened?…

The Experience Maker™

Customer experience content for forward-thinking businesses

Actionable tips, valuable content and exclusive insights on how companies are creating remarkable experiences to stand out from the crowd.