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Customer Experience

This Company is Changing the Lunch Break Experience

No company today can be successful, get more investors, or sell if they’re not following the data in their business.

Customer Experience

How Does Supply Chain Impact Customer Experience?

One of the silver linings here that comes out of the pandemic, which has been such a tough time for everybody, is the additional recognition of the supply chain, the work force and all the folks and organizations and entities that keep things moving. It keeps the economy moving ahead and makes sure consumers have what they need, because that demand only gets higher and higher.

Customer Experience

How Creating Distinction in the Marketplace Creates Meaningful Customer Experiences

Toys R Us was a company that, when they went out of business, the store looked exactly like it did when I was a kid. It had never changed. It was just products on a shelf. Whereas you compare it to something like the Lego Store where throngs of kids rush to the Lego Store because they know they can play with Legos and they can have an experience while they’re there.

Customer Experience

Is McDonald’s Now Focused On Customer Experience?

Fast food giant McDonald’s recently announced the promotion of Manu Steijaert to the new role of executive vice president and global chief customer officer, leading a brand-new customer experience team. As a former employee who did not have a good experience there, I say: better late than never.

Customer Experience

VOC vs. AOC | CX Weekly with Dan Gingiss

Why do we need to look at the Actions of the Customer (AOC)? When we see what people are actually doing, we can enhance the experience based on that.

Customer Experience

If A Taco Truck Can Create A Remarkable Customer Experience, So Can You

A recent headline in Newsweek grabbed my attention: “Worried Taco Truck Owner Calls His Best Customer After She Hasn’t Shown up for Months.” To be fair, they had me at “Taco Truck.”

The Experience Maker™

Customer experience content for forward-thinking businesses

Actionable tips, valuable content and exclusive insights on how companies are creating remarkable experiences to stand out from the crowd.